Why am I so busy?

Why are we all so busy—and still feel like we're not doing enough? This isn't another talk about time management hacks or productivity. It's about the uncomfortable truths behind our busyness: the illusion of productivity, our addiction to feeling important, and why we mistake motion for progress. We'll examine the systemic forces that keep us trapped in busy-ness and explore what it actually means to do work that matters. Expect frameworks that hurt to hear, some laughs, and the kind of clarity that makes you question everything.

What will you learn?

• The busy-ness paradox: Why being busy has become a status symbol and how it's sabotaging actual productivity

• The three types of work: How to distinguish between busy work, good work, and work that actually moves the needle

• The ""Yes"" trap: Why smart people say yes to everything and how it's destroying their impact

• Urgency vs. Importance: A framework for identifying what's really worth your time

• The subtraction mindset: Why the most successful people are ruthless about what they DON'T do

It's about fundamental shift in how people think about work and impact.

About Ksenia Zvereva

Ksenia Zvereva leads Developer Relations at Mollie, driving both community strategy and the development of products that streamline the developer experience. With over 10 years in tech, she’s worked across data protection, cloud infrastructure, ecommerce, and product—always focused on building for and with developers.